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为什么代购赚钱|360代购

为什么代购赚钱

万邦科技-Marina 10月前 496

今天这个话题离我们每一个人的生活都很近,尤其是对于包括我在内的广大女性朋友来说,大家一定都深有体会。

没错,就是几乎存在于每个人朋友圈的代购现象。大家可以回想一下,是不是不知道从何时起,你的朋友圈出现最多的不是家人、朋友、同学、同事的日常,而是被更多代购的讯息刷屏?注意,此处的“刷屏”并无贬义,而只是陈述一个客观事实。试想,当我们刷到来自不同地域代购的不同商品信息的时候,我们往往是甘之如饴的。为什么?因为我们只需要动动手指就可以买到来自全世界的优质商品,巨大的海外市场可以满足我们多样甚至苛刻的消费需求。

今天这个话题又离我们每一个人的生活很远,因为在我们频繁地通过代购来实现我们的消费愿望时,却很少有人思考我们这已成自然的习惯背后,到底反映了怎样严峻的现实情况,又到底有着怎样值得人深思的意义。

万邦科技JACK看来,代购为什么这么火?中国品牌该深思!国内的品牌有很多,为什么很多人宁愿花更多的钱也要盯住海外市场?难道国内产品真的不敌国外产品?难道真的是消费者崇洋媚外?很明显并不完全是这样,代购受欢迎的根本原因是大量的国内品牌远远无法满足消费者的需求,导致消费者转而投入海外市场的怀抱。事实上,即便在消费者有着诸多隐性需要可待发掘的情形下,却鲜少有国内品牌真正去挖掘去发现,并采取行动,更多的则是力气用错了方向,深陷价格战漩涡不能自拔。在这种国内品牌你来我往、你争我夺的拉锯战中,殊不知,海外市场已经渔翁得利、坐享其成。从某种程度上来看,其实是我们国内的品牌自作聪明地将宝贵的本土消费者拱手让给了别人。而这种自降身价的行为无异于企业的“慢性自杀”,或许带来的短暂利润丰厚,但实际上长远的品牌价值已经受到了极大的损耗,并且很难于一朝一夕间得到修复。

在上一篇文章中,我们说到“国家品牌计划”。其实,从国家的角度我们也亟需反省,中国品牌要想更体面、更自如、更有自信地行走于世界舞台上,除了具备知名度、经济实力、品牌文化、品牌理念和品牌形象,一定切忌深陷价格战漩涡,而应时刻从消费者的角度出发,着力探索消费者的隐性需求,寻求更多的品牌溢价,才能在夺得国内消费者心智的同时更好地走向世界。

万邦代购系统,万邦科技电商api,万邦科技代购系统18179018118


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